Social media has implicitly changed the way we interact with people.
We socially follow lives of more people than we engage with. We use more messaging than calling. We easily curate things we find interesting for our “friends” to see.
However there is one change in how we communicate I find quite fascinating.
Image Source: Cyanide and Happiness
Celebrities are now able to communicate directly with their fans. This is without any filters in between. They are able to control this message, usually with honesty. Honesty also applies when a trusted friend makes a good point or shares something you agree with.
Honesty is the new black. No spin, just honest.
This now extends to businesses and the way they communicate online. Traditionally all the online content or profile building is usually geared towards how they are the “best”. But without realising, recently, there has been a bridge building towards how an organisation is “honest”. They don’t necessarily blow their own trumpet but let the work speak for itself. They don’t scream about their awards, but showcase the LinkedIn profiles of their employees.
I am not necessarily clear whether honestly still “sells” as well. I certainly believe though people are more likely to give you a go if you are honest, rather than the self-proclaimed “best”.